Box Office Guru Wrapup: Madagascar, Prometheus Lead BO Surge

The North American summer box office jolted back to life after a three-week slump thanks to a pair of powerful new 3D flicks – the animated sequel Madagascar 3: Europe’s Most Wanted and the sci-fi chiller Prometheus – which kicked in over $ 110M in combined ticket sales. The overall marketplace surged 30% over last year’s which was a healthy gain after recent weeks saw box office numbers trail last summer’s.
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